Tasked with creating an identity for a company/brand etc. I started off by researching logos, creation methods, and decided upon what I was going to create an identity. For some reason I really liked the idea of creating the identity of a photography based company, one that specializes in urban photography. I figured that a strong idea would allow me to create a strong identity/brand.
I began by looking at the process of creating a strong logo.
Good examples of the process of logo creation and creating a solution for a problem.
A good process to go through when creating a logo.
More theory on logo creation.
I then moved onto researching photography logos:
I in particular, Liked these logos:
I felt like these were recognizable, creative, interesting and easily remembered. Most of them created a strong image based off the name of the company.
The rest of the design process for the logo can be seen in my physical sketchbook, where I began the process of creating multiple images with the same name. This allowed me to look at the company name in many different ways.