A simple but effective letterhead and envelope design for the Urban Exposure company. 🙂
I decided to create some business card designs, As that is important for any company. I researched varies designs and sizes:
Before beginning some designs in my sketchpad. This eventually moved into Illustrator:
I then chose a final version, and added some finishing touches.
Tasked with creating an identity for a company/brand etc. I started off by researching logos, creation methods, and decided upon what I was going to create an identity. For some reason I really liked the idea of creating the identity of a photography based company, one that specializes in urban photography. I figured that a strong idea would allow me to create a strong identity/brand.
I began by looking at the process of creating a strong logo.
Good examples of the process of logo creation and creating a solution for a problem.
A good process to go through when creating a logo.
More theory on logo creation.
I then moved onto researching photography logos:
I in particular, Liked these logos:
I felt like these were recognizable, creative, interesting and easily remembered. Most of them created a strong image based off the name of the company.
The rest of the design process for the logo can be seen in my physical sketchbook, where I began the process of creating multiple images with the same name. This allowed me to look at the company name in many different ways.
Link to my Pecha Kucha presentation created in Prezi: http://prezi.com/rmw7x11fznt7/pro-one/
Looking at my poem choices, I’ve been trying to break down their attributes to help decided which to use.
- Has a low amount of colour choices in the lyrics, would be a very dark illustration, Most likely black and white.
- Bright colourfull words
- A medium length poem
- Strong imagery
- More than one interpretation
The Ruined Chapel
- Long, Needs narrowed down to a few verses
- Lots of alliteration
- Repetition of phrase
- Lots of ideas to work with
So at the minute, Ive been spending time brainstorming on what medium to complete this project in. I’ve mostly been considering either Kinetic type or some form of illustration. After talking with Padriac today, I’m seriously considering the idea of creating an illustration for a verse of the poem, but recording the process of its creation, then video editing that into my final product. This would allow me to fulfill the my illustration interest, while also meeting the motion requirement from the craft village.
The only decision now is whether to accomplish this digitally or with pencil and paper. The downside to doing it by hand is:
- Easy to make mistakes
- Setting up the required according equipment
- The no doubt changing light levels as I work
- Space requirements
Where as, If I do this digitally on Photoshop for example, I can use a program to capture a screen recording. I have experience working with a drawing tablet, and it is something I also enjoy.
Here’s an example of a speed painting.
However, Since I’m leaning towards creating something Digitally, this would be a more accurate representation of what I’m thinking. This video shows creating the line work and drawing in Photoshop, then moving on to colouring it.